Privacy Policy for AgriShow

Last Updated: December 22, 2025

Introduction

Agrimall ("we," "our," or "us") operates the AgriShow mobile application (the "App"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App on Android TV and Android devices.

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the App.

Information We Collect

Device Information

We collect the following device-related information:

• Device Token: A unique identifier assigned to your device for authentication and content delivery
• Device ID: Hardware identifiers used to uniquely identify your device
• Device Status: Online/offline status and last active timestamp
• Device Name: User-assigned name for device identification in the admin dashboard

Usage Analytics

We collect analytics data to improve the App's performance:

• Playback Events: Records of when content starts and stops playing
• Content Information: Which videos and images were displayed on your device
• Playback Duration: How long each piece of content was displayed
• Timestamp Data: When content was played and device activities occurred

Network Information

• IP Address: Used for API communication and device connectivity
• Network Status: To ensure proper content delivery and monitor connectivity

Configuration Data

• API URL: The backend server URL configured in the App
• App Settings: User preferences and configuration settings stored locally on the device

How We Use Your Information

Service Delivery

• Authenticate devices and ensure secure access to the content management system
• Deliver video and image content to your device
• Maintain playlist synchronization and automatic content updates
• Monitor device online/offline status

Analytics and Improvement

• Track content playback for reporting and analytics
• Monitor app performance and identify technical issues
• Improve content delivery and user experience
• Generate usage reports for content owners

Communication

• Send heartbeat signals to maintain device connectivity
• Provide status updates to the admin dashboard
• Notify administrators of device status changes

Data Storage and Security

Local Storage

• Device configuration (API URL, device token) is stored locally on your device
• No sensitive data is stored in plain text
• Data is protected by Android's security mechanisms

Server Storage

• Device information and analytics are transmitted to our secure backend servers
• Data is stored in Google Cloud Platform (GCP) Firestore database
• All data transmissions use secure HTTPS connections
• Access to backend systems is restricted and authenticated

Data Retention

• Device registration data is retained while the device is active
• Analytics data is retained for reporting purposes
• Inactive devices may have their data archived or deleted after 90 days of inactivity
• You may request deletion of your device data at any time

Data Sharing and Disclosure

We do not sell, trade, or rent your device information to third parties. We may share information in the following circumstances:

Service Providers

• Google Cloud Platform: For hosting our backend infrastructure and database
• Content Delivery Networks: For efficient media delivery

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders or government agencies).

Business Transfers

If we are involved in a merger, acquisition, or asset sale, your information may be transferred. We will provide notice before your information is transferred and becomes subject to a different privacy policy.

Your Rights and Choices

Access and Control

• You can view your device configuration within the App
• You can update your device name and settings through the admin dashboard
• You can request access to the data we have collected about your device

Data Deletion

• You can unregister your device through the admin dashboard
• You can request complete deletion of your device data by contacting us
• Uninstalling the App will remove all locally stored data

Opt-Out

• You can stop data collection by discontinuing use of the App
• You can disable analytics by unregistering your device

Children's Privacy

The App is not intended for use by children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us, and we will delete such information.

Third-Party Services

The App uses the following third-party services:

Google Cloud Platform

• Used for backend infrastructure and data storage
• Subject to Google's Privacy Policy: https://policies.google.com/privacy

ExoPlayer

• Used for video playback (runs locally on device)
• No data is sent to Google for playback functionality

Glide

• Used for image loading and caching (runs locally on device)
• No data is sent to third parties

International Data Transfers

Your information may be transferred to and maintained on servers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. By using the App, you consent to the transfer of information to India and other countries where our servers are located.

Security Measures

We implement appropriate technical and organizational security measures to protect your information:

• Encryption: All data transmissions use HTTPS/TLS encryption
• Authentication: Token-based authentication for all API requests
• Access Control: Restricted access to backend systems
• Monitoring: Regular security audits and monitoring
• Updates: Regular security patches and updates

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date at the top of this Privacy Policy
• Providing notice through the App or admin dashboard for material changes

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Information

Compliance

This Privacy Policy is designed to comply with:

• General Data Protection Regulation (GDPR)
• California Consumer Privacy Act (CCPA)
• Information Technology Act, 2000 (India)
• Google Play Store Developer Policies

Your Consent

By using the App, you consent to our Privacy Policy and agree to its terms.

Summary of Data Collection

For transparency, here's a quick summary of what we collect and why:

Data Type	Purpose	Storage Location
Device Token	Authentication	Backend Server
Device ID	Unique identification	Backend Server
Device Name	User identification	Backend Server
Online Status	Monitoring	Backend Server
Playback Events	Analytics	Backend Server
Content IDs	Playlist management	Backend Server
API URL	Configuration	Local Device
App Settings	User preferences	Local Device

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Effective Date: December 22, 2025